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YOUR ISSUE N° 103
Published at beautiful Cuernavaca, Mexico.
Editor: Jorge Pinkus

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On This Issue:
1. Main Article: If Content is King, Here’s How to Make your Website a Kingdom
2. Resources and Tools
3. ProductiviTIPS
4. Administrative
5. Learn the Secrets of Success
6. Motivational Article: FEAR – Don’t Let it Control You
 

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Main Article
 
 

If Content is King, Here’s How to Make your Website a Kingdom
by Jorge Pinkus




In this day and age of online marketing, content has been heralded as king, and for good reasons. People flock to sites not because of the flashy graphics nor the astounding features nor the witty domain name of the said pages, but because of the information contained therein that would enlighten them with their queries of the moment. 

Content is even more potent in winning visitors than, say, search engine placements. You may derive a tremendous amount of traffic from the search engines, but if your content is junk, your visitors will never come back. But with good content, alas, you’ll have for yourself recurring visitors who will be eager to read your latest update.

You are most probably aware about the importance of traffic.  Relying on unique visitors alone won’t give you the traffic that can be considered as sustainable. You must find a way that would encourage previous visitors to return to your site as well. Good content does this with relative ease.

It goes without saying then that your website should have rich, premium, informative content. Content is indeed king, and your web pages serves as the throne. For the success of your business, your website should be constructed as such.

Here are some simple steps that would help you build a content site, and fast:

  • Develop the layout that is simple and pleasant to the eyes. By keeping away from flashy ornaments, you’ll be able to manipulate the focus of your visitors to the content you want to share. Let your content carry your web pages and let the words speak for themselves. 
  • You cannot rely on words alone, no matter how witty and cleverly used they are. There should be substance behind them as ultimately, the worth of your words is what would impress upon your visitors the true value of your website as a quality resource hub. So do your research. Make sure you know the subject matter by heart before writing your content. If you have questions about the same, do not try to conceal it them with silence. Seek out the answers and leave no bases uncovered. Make your content as comprehensive as possible, and your visitors won’t have to look elsewhere to find the answers they are seeking. 
  • Your content should be presented credibly. Employing good writing skills would be instrumental to achieve this. Pay attention to the intricacies of writing for the web. Write well, but in a simple manner. Avoid using jargons and flowery words. Keep your paragraphs short so that you could make good use of negative space, that blank area between clusters of words which would allow your readers’ eyes to rest. Use bullets and numberings as much as possible. Online users are not really known for their patience, and this is something you have to work on. 
  • When writing your content, make sure that the first part of your piece is capable of grabbing your visitors’ interest so that they would be motivated to read on. In these times of convenient surfing, bear in mind that your readers can always go to another site if they don’t find your content engaging. The challenge lies in capturing their interests and giving them what they want. This would compel them to read on and stay. 
  • Always update your website with new content. Not only will the search engines love this, resulting in a higher page rank for your site, your visitors will likewise be encouraged to return to your site come for the new information you would share.
  • Consider using blogs instead of traditional HTML designs. Blogs are very easy to set up and update. Once you have typed your entries, all you have to do is to click on a button to publish them. A lot of Internet marketers actually use blogs in creating several mini-sites for their AdSense campaign. Blogs allow them to set up multiple pages in one day. And with the way blogs are favorably getting indexed at the forefront of every search engine result, their value has fantastically increased in recent months! 
Content is king, but you wield control. Furnish the king with royal garments and surely, your online kingdom would reap the rewards at a faster rate.
 
 
About The Author
 Jorge Pinkus is CEO and Founder of 123-Sites.com, where you can get now this 90-page e-book and get the most powerful search engine optimization strategies: Search Engines Optimization Made Easy. Click here to download it immediately:
http://www.123-sites.com/SEO-OTO.html

Reprint Rights
You have the right to reprint this article, online or offline, as long as you show it in its entirety, including this resource-box with live links.

This article © 2005 Jorge Pinkus
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Motivational Article

FEAR — Don’t Let it Control You!
by Glen Hopkins



Fear. What is it? Can you touch it? Can you hold it? Can you show it to another person?

I can almost hear you from where I am sitting. “No, no, no.”

Okay then, so you can't touch it, you can't hold it, and you can't show it to another person. The question then is, why? Why do we have fear?

Fear is nothing more than an emotion or a feeling that we hold in our mind. We fear either the emotional or physical pain something may cause.

The problem is, these emotions and feeling affect the way we live our lives. We fear doing certain things because we think we might fail.

This may be due to past failures we have actually experienced or it may be due to failures we fear we might experience.

I urge you to remember and live by the following motto. 

Fear stands for:

False
Evidence that
Appears
Real
Most of the time what we fear, we have never even experienced! Isn't that crazy?

You see, your mind has a hard time determining whether you've actually experienced the failure or just imagined it. Either way, you feel the physiological symptoms of the fear; such as an upset stomach.

Often, because we can imagine some sort of failure, we believe it will come true, and then we don't even try! And that is what makes a failure; a person who is afraid to try because they fear the potential of a negative outcome. If you don't at least try, you can never succeed.

“I have been through some terrible things in my life, some of which actually happened.”
– Mark Twain
The question now becomes who defines what “failure” and “success” is? You do right? Either you create the definition yourself or you accept someone else's definition.

Is it true then that some people create more difficult definitions of success and failure for themselves than others do? You bet it is! Who do you think leads a more successful live, Alex who defines success as, “everyday that I wake up and I'm not six feet under, is a great day.” Or Jeff, who defines success as, “I have to be earning at least million dollars a year before I am successful.”

You guessed right again. Alex. You see, Alex has created her own definition of what success means and that definition is relatively easy to achieve! Therefore, in her mind, she is successful everyday.

Whereas Jeff, as per his own definition, cannot be successful until he is earning one million dollars a year. What are the chances that most of the “Jeff’s” in the world feel like failures on a daily basis because they are not yet earning one million dollars a year?

Now don't get me wrong. I'm not saying that you should not set high standards and goals for yourself. What I am saying is that you have to be careful that you “happily achieve, rather than achieve to be happy.”

The more difficult your definition of success is to attain, the 
more fear you will attach to it. Don't let your own definitions limit you. Or even worse, the definitions of others. Create your own definitions to make it harder to feel like a failure and easier to feel like a success. That way you will attach less fear to what you want in life.

What would you attempt to do if you knew you could not fail? Image what you can do in your life with that type of belief system. Try thinking of every “failure” as a success. 

That is, every time you “fail” at something, you have really succeeded because you have learned what does not work. Therefore, you are closer to succeeding the next time you try. 

Remember that the past does not equal the future. Yesterday's failure does not equal your future outcomes. Just because you may have failed yesterday, or even five minutes ago, it doesn't mean you are going to fail again. Just learn from what you did wrong and change your approach. Don't fear the past. The past is what has taught you how to succeed in the future.

Be fearless!
 
 
 

About The Author
 Glen Hopkins is the owner of Motivational-Messages.com, your free resource for daily motivation and inspiration, including quotes, tips, and 
stories to help you lead a successful life. To join the free mailing list, send an e-mail here or visit his webpage here.
This article © 1999
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